Today I am going to break down a sales video that uses copywriting techniques to capture interest, create curiosity, absolve objections and finally deliver a call to action.
Copywriting is the “secret sauce” of good sales pages and sales videos. You probably have seen many sales videos and pages that were strangely compelling and very persuasive, but you may not have understood what made them so.
I am going to spill the beans on one of my own sales videos which is very persuasive (well, I think so, at least!). I hope that this will help you understand the process, so that you can make your own compelling sales videos in the future.
IMPORTANT – Watch the video below. This will be the example referred to in this post.
1) The Attention Getter
You will notice this unusual image is the first thing that the prospect sees. It is a black and white image of a race car crash. The race photographer is completely oblivious because he is looking the other way.
All good sales copy follows AIDA;