Strategy Call Is A Screening Call
One thing I noticed that Brett Mcfall repeats several times that there will be no attempt to sell prospects anything. The strategy call is purely to help the prospects get a “plan of action”.
Whilst that may be true, there is another intention of the “strategy call”
The real purpose is to “screen out” prospects who are unsuitable.
An unsuitable prospect is basically anyone who is not going to buy Brett Mcfall’s high ticket product. Either they don’t want it, are not ready or cannot afford to pay for it.
The suitable prospects will likely be re-booked into a more comprehensive sales call where they will be closed on the high ticket offer.
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