Strong Title Again – This appeals to the prospects desire and also implies that it works currently. Succeeds at getting attention for this new section.
Quick And Easy – The use of “Quick and Easy” and “Comfort Of Your Own Own” calls out to the prospect’s desire for something quick and easy.
Pre-emptive Objection Handling – A smart sales funnel will repeatedly deal with objections early and throughout the entire funnel. The claim that this works “without a product, email list or even a website”, deals with these prospect worries right on the opt in page.
Strong Claim – Robby Blanchard puts down a strong guarantee that this really will work for you. It is in bold font to really stand out. This makes the prospect think that this may be worth opting into.
Authority and Credibility Enhancers – Robby puts his results right there on the opt in page. This backs up his claim to being the #1 Clickbank affiliate in the world and adds to a perception that he has credibility and authority on the subject.
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